Date |
Topic |
Description |
Presenters |
2-15-22 |
Ticket Sales & Attendance Trends for 2021-22
|
A discussion on NAATSO membership survey, focusing on sales and attendance trends for ’2021-22, highlighting what strategies to drive sales and attendance are working throughout the country.
|
Matt Carabajal - North Texas University
Ebony Jackson - UC Berkeley
Daniel Riester - Texas Christian University
|
12-14-21 |
Skills for Managing Up, presented by Eventellect |
Men and women can both be just as good (or bad) at being bosses. Instilling traits such as trust and communication can make a huge difference when running a team or department. These executives and their direct reports talked about the characteristics of workplace relationships that involve mutual respect, opportunities for growth and development, constructive feedback and an empowering experience that teaches you skills to advance your career.
|
Moderator - Lisa Walker, Eventellect
Lauren Belisle, Vanderbilt
Brennan Garcia, Kansas State
Tommy McClelland, Vanderbilt
Joni Smoller, Kansas State
|
9-20-21 |
Best Practices for Managing Staffing Situations |
This discussion covered the following topics; “do’s” for starting a new job, on boarding new staff members, working in a short staffed environment and other best practices.
|
Ebony Jackson, Assistant Director, Ticket Operations at University of California
Andrew Schoepfer, Associate AD/Revenue Generation & Data Strategy at Providence College
|
NAATSO Convention 7-27-21 |
Mobile Ticketing - Best Practices & Preparing for What's Next |
In this session, our panelists covered the mobile ticket transition for various schools, highlighting their insights and past pain points. Post-2020, they took a look at what’s next and the best practices for mobile ticketing.
|
Ebony Jackson (Troy University)
Brian Morgan (Marquette University)
Lacey Williams (Texas A&M University)
|
NAATSO Convention 7-27-21 |
How to Handle Stress |
This session touched on work/life balance and how to manage yourself in high stake situations. Attendees will learn new coping strategies and skills with a licensed psychologist who works in college athletics departments and with student-athletes. |
Dr. Carl Ohlson (Penn State University)
|
NAATSO Convention 7-27-21 |
Doing More with Less - How to Become Most Efficient |
This session discussed how technology, automation, and basic analytic skills can increase your schools efficiencies with a small headcount.
|
Moderator – Chris Asa (CSU Bakersfield)
Mike Castle (Georgia Tech)
Brian Pracht (Notre Dame)
Cecilia Striller (Kansas State University)
|
6-8-21 |
Data Revenue Generation Strategies |
Hear how institutions are leaning into data-driven, innovative strategies to maximize revenue. This session will discuss teh following:
• Generating revenue through advanced ticket sales and marketing campaigns • Engaging fans to take advantage of pent-up demand • Tapping into additional revenue buckets including licensing, merchandise, and fundraising
|
Ryan Gottlieb, Associate AD Sales Strategy & Business Intelligence t Rutgers University
Karl Freak, Assistant AD Marketing & Fan Development at UNLV
Alicia English, Assistant AD Revenue Enhancement at Kennesaw State
Moderator: Craig Ricks, CMO at Paciolan
|
4-9-21 |
How to be a Game Changer |
This webinar discussed how to diversify your skill set in the work place, how to be a game changer personally and to those around you. Our panelists talked about their experiences that shaped their values and how that trickles down to their team. They also talked about their hiring best practices when putting together their teams.
|
Omar Banks (Director of Athletics, Campbell University)
Temeka Samuels (Senior Woman Administrator, University of Arkansas at Pine Bluff)
Moderator: Jake Mankin (Director, Outbound Ticket Sales, University of Alabama)
|
3-10-21 |
NAATSO Women in Ticketing Essential Skills for Developing Careers at Any Level |
This zoom discussion was specific for women in the ticketing industry and was presented by Eventellect. In this discussion these leading women leaders provided tips and tricks regarding how they navigated their career, defined their leadership skills, and how they are supporting other women in our industry to rise up.
|
Deana Barnes, Senior Vice President of Client Engagement, Paciolan
Adrianne Swinney, Chief Operating Officer/SWA, UConn
Colleen Sorem, Deputy AD, University of Maryland
Moderator: Lisa Walker, SVP Business Development College Athletics, Eventellect
|
2-18-21 |
NAATSO Zoom Discussion
Zoom Chat Text |
We all want to leave 2020 in the rearview, but what are the lessons learned that we want to carry forward? This Zoom discussion talked about some of the changes members made for 2020 and what they think will or should stick around for 2021 and beyond. Check out the PDF of helpful resources and links from the chat!
|
Colin Hargis, NC State University
Nathan Bramwell, Bradley University
Andrew Herrick, Lawrence Tech
|
1-26-21 |
How to be an Effective Ally |
"How to be an Effective Ally" talked about how to look past personal bias to be able to lift those around us, The presenters showed authenticity with their personal experiences on their campuses. This Zoom discussion was organized by NAATSO's Diversity & Inclusion committee.
|
Thomas Eugene, Director of Group Sales, Florida Panthers
Joe Karlgaard, Director of Athletics, Rice University
Renae Myles Payne, Senior Associate AD & Chief Diversity Officer, University of Miami
Moderator – Ebony Jackson, Assistant AD/Ticket Operations, Troy University |
10-27-20 |
Advancing Your Career As A Woman In Sports
*Note the recording has an abrupt cutoff point due to attendees ability to ask confidential questions in a safe environment* |
The panelists discussed workplace environments, identifying allies in the workplace, and overcoming obstacles as a woman in a male dominated field. They shared their career paths and gave advice on advancing up the ladder.
|
Gretchen Sheirr, Houston Rockets
Brooke Smoley, UCF,
Alexis Williams, University of Colorado |
10-20-2020 |
College Basketball Planning and Selling Your Ideas up the Ladder
Zoom Chat |
College basketball season is right around the corner but there are many questions left to answer: how many games, fans or no fans, season tickets vs single game, and so much more! They talked about how they are preparing for so many unknowns, the contingency plans they are currently working on, and how they are selling these ideas up the ladder of their administration. They also pivoted and also touched on what is currently working for football season.
|
Nathan Bramwell, Bradley University
Andrew Herrick, Lawrence Tech Katie Wisdom, Ole Miss |
9-22-2020 |
Fan Attendance in the COVID-19 Era |
This webinar discussed insights and opportunities with fan attendance during COVID-19. Both panelists shared what they have learned from hosting large scale events over the last several months. They discussed suite capacity, entry/exiting of fans, selling group and single seat tickets and what they have learned through the process.
|
Katie Folk, Box Office Manager at Denny Sanford PREMIER Center
Landon Owen, Senior Director, Ticket Sales & Operations at Bristol Motor Speedway & Kentucky Speedway
Moderator - Colin Hargis, NC State University |
9-15-2020 |
Adjusting Your Role & Bringing Value to Your Athletics Department |
This membership wide discussion brought creative ideas and practices within the industry on how collegiate ticketing departments can generate value while unable to sell tickets to current seasons. The group discussed non-traditional items and initiatives they are doing to stay relevant during this pandemic.
|
Matt Carson, Colorado State University
Hailee Codiga, Northern Arizona University
Jake Mankin, University of Alabama |
8-12-2020 |
Pivoting During COVID-19 Season Tickets to Single Game Tickets Zoom Discussion |
NAATSO members participated in a discussion about moving from season tickets to single game tickets and other alternative strategies to implement during COVID-19. Rachel Myers from the University of Michigan and Nick Marckel from the University of North Carolina walked through their processes on campus, how they collected data and how they worked with other constituents to execute effectively.
|
Rachel Myers, University of Michigan
Nick Marckel, University of North Carolina
Moderator – Amanda Rider, Liberty University |
6-9-2020 |
Pro Sports Panel |
Listen in on 3 professional sports industry leaders discuss how they are navigating the COVID-19 crisis from the pro sports perspective.
|
Paige Farragut, Texas Rangers
Don Rovak, Atlanta Falcons and Mercedes Benz Stadium
Dionna Widder, Houston Dynamo
Moderator - Joe Rixon, Seton Hall University |
6-9-2020 |
Keynote Session Ticketing Strategies and Scenarios in the Changing Landscape of the COVID-19 Crisis |
Top campus professionals as well as representation from Paciolan and Google talk about the trends they are seeing on campus and in their work place during COVID-19 as well as how they are preparing for the upcoming football season.
|
Kim Damron, CEO, Paciolan
Michal Lorenc, Google
Rick Thorpe, University of Arkansas
Phil Wang, UC Irvine
|
5-21-2020 |
NAATSO Zoom Membership Chat – May 20, 2020 |
This session focused on talking about what policies ticketing departments are putting in place in order to return to the office as well as other miscellaneous questions from the membership.
|
John Zeleznock, Western Michigan University
Amanda Rider, Liberty University
NAATSO Membership
|
5-8-2020 |
Marketing Events in Uncertain Times. Strategies for Engaging Fans During the COVID-19 Quarantine. |
Learn how your colleagues are modifying communication strategies and tone plus utilizing marketing tools to engage with fans in the community. You will also hear about adjusting internal team collaboration, shifting goals to maximize exposure in this extraordinary time, plus much more.
|
Erin Kraebber, University of Alabama-Birmingham
Michelle Erikson, University of Michigan
Michaela Patt, Paciolan
Craig Ricks, Paciolan
|
5-6-2020 |
Ticket Sales Discussion: Super Groups/Theme Nights |
This webinar goes over some of the most successful super group and theme night events for each school. Areas of focus include football, basketball, and Olympic sport group ticket success stories, how the offers involved working with other departments in Athletics or on campus, and how the Fevo platform allowed each offer to be a success.
|
Matt Carabajal, University of North Texas
Hailee Codiga, Northern Arizona University
Marcus Madlock, University of Oklahoma
Brian Morgan, Marquette University
Rachel Myers, University of Michigan
|
1-30-2019
|
What to expect when you’re expecting… to make a postseason tournament |
How to prepare those in ticket operations for the nuances of an NCAA or NIT tournament appearance. This webinar goes over best practices so those that have been through it or have not been through it before can pick up on a tip or two to implement this season. Areas of focus include the art of ticket allocation, preparing for an appearance ahead of time and what to do when you win.
|
Brian Day, Loyola Chicago
Emily Dent, University of Kentucky
Joe Rixon, Seton Hall
|
5-29-2019
|
New Customer Acquisition to Drive Ticket Sales |
The webinar will cover the strategies to acquire new customers and ticket sales. Digital strategy is a large part of the future of customer acquisition and ticket sales and this webinar discusses how to capitalize on these strategies and the customers that are transforming to the digital marketplace.
|
Katie Thompson, Google
Kevin Rogers, Paciolan
Andrew Schoepfer, Providence College
|
12-11-2018
|
On-boarding, the First Ten Business Days |
Special thanks to our presenter Sports Business Solutions for highlighting the best on-boarding practices from professional sports organizations nationwide. Sports Business Solutions, Adam Vogel, provided a unique insight into successfully on-boarding new hires in sales and operations.
|
Adam Vogel, Sports Business Solutions
|
5-31-2018 |
Innovations in Digital Marketing hosted by Paciolan |
The latest NAATSO Webinar features the latest innovations in digital marketing everyone should be taking a look at to maximize digital marketing and sell more tickets! Digital marketing is constantly evolving and so, too, are the opportunities for lead generation and fan engagement.
|
Brandon Miller, Paciolan
Katie Thompson, Google
Julie Austin, Texas Christian University
Eric DeSalvo, University of Central Florida
|
11-16-2017 |
Identifying Strong Leads Using Salesforce, Presented by Paciolan |
The webinar content was focused on sharing best practices surrounding using CRM systems such as Salesforce to identify qualified leads to serve up to sales teams. It included the connection between CRM and Marketing Automation, utilizing web-tracking scripts and transactional data, and creative segmenting to locate sales prospects. Participants and viewers of this recording will learn how to best view dashboards for insight into consumer behavior and potential sales opportunities while reducing the time it takes to distribute leads.
|
Jake Mankin, University of Alabama
Rob Kristiniak, University of Washington
Christopher Carney, Paciolan
|
11-30-2016 |
Direct Marketing via Facebook & Instagram to Engage Fans and Sell Tickets |
Webinar participants learned about innovative digital marketing strategies and best practices, including: Facebook Events Marketing: Identify the difference between Facebook Events direct campaigns and cross-device Retargeting, as well as what type of campaign and placement is right for you. The Push to Mobile: Deepen your understanding of Mobile News Feed Ads for Facebook as well as opportunities to reach a larger audience via Instagram. Optimizing Your Audience: Utilize targeting via interests, as well as CRM & Lookalike targeting to increase conversions and learn how to measure results. Additional Best Practices for Organic Growth: Learn methods to drive traffic and increase ticket sales.
|
Brandon Mellor, Spectra Ticketing
Joni Smoller, Kansas State University
Michaela Patt, Purdue University
|